ARSENAL - NO MORE RED
This was a big collaborative agency project...
2021 was the deadliest year on record for fatal attacks on London teenagers.
Iris created an all-white version of Arsenal’s iconic red home kit to symbolise no more bloodshed.
The white kit is not for sale, but will be awarded through the No More Red Collective to young people who are using their creativity to avoid knife crime and inspire those around them.
The campaign was launched with a film including Ian Wright, Bukayo Saka, as well as legendary Arsenal fan Idris Elba.
Now having taken on the project, we have created films for the NMR collective, the first member being Aron who got the chance to develop his skills as a boxing coach, learning from Anthony Yarde and his team. He’s now receiving support to open his own gym where he plans to use boxing to help kids the way it helped him.
More films to come…
Collective member Verona met Reuben Dangoor to get advice on designing the match day programme.
