Suzuki cars are a bit of an unknown, and often seen as the ‘alternative’ choice.

In a category which takes itself far too seriously, where buying a car can often mean getting charged for every single extra, and having to settle for less than you need - Suzuki stands out as ‘good different’.

Our brand campaign champions the brand as the fun and friendly outlier, who break conventions by simplifying the complicated and giving customers everything they need as standard.

To launch our new brand platform, we needed to create a memorable campaign that was ‘different’ to the rest of the category… because who needs to see another car driving through an alpine pass!

To exemplify Suzuki’s playful and unexpected personality, our film blows up various proof points of what it means to own a Suzuki car through some fun folklore, before landing the simple straight-talking truth; Suzuki aims to give drivers everything they need as standard.