DR. MARTENS - SPIRIT OF 69

We were asked to look at one of the most misunderstood British subcultures in modern history – the Skinheads

We teamed up with The Streets’ Mike Skinner to create a campaign for the new Dr. Martens Spirit of ’69 capsule collection, which truly encapsulates the spirit of the era.

The aim was to educate people that the original skinhead movement was the first multi-racial youth movement to embrace music and fashion.

The film explores the Spirit of ’69 from past to present influences, while the collection includes Dr Martens shoes and bags, with Brutus shirts, Trojan Records, Alpha jackets and Edwin Jeans combining to create a look inspired by the original skinheads form 1969.

The wider campaign includes social media and retail channels to support and promote the collection.