ADIDAS - #BETHEDIFFERENCE
To support the launch of the new X and Ace boots, we developed a new format of the game, where winning was determined not by goals, but by which individual stood out the most.
From global activation events to retail toolkits, we worked with adidas football to translate the massive ambition of ‘Be the Difference’.
#BETHEDIFFERENCE WORLD FINAL
We travelled the globe in search of the world’s best playmakers and game changers, from Brixton to Berlin.
The grand finale saw winners from 40 events worldwide descend on the docks in Marseille to crown the global winner.
We activated #bethedifference across adidas clubs, bringing to life what made them unique and stand out from the rest.
Real Madrid, Only perfect counts - spoke to the team and fan’s higher than high expectations of the club, where winning isn’t enough, but only perfect counts.
Juventus, Our way or no way - Known for taking control of the game, where every opponent was madeto dance to their beat.