Global campaign rolled out across social, OOH and events across Europe.

Breaking sports comms hero worship conventions, we encouraged our audience to NEVER FOLLOW. The campaign launched with a teaser from Paul Pogba who brags “you will never be me”, before the true message was revealed in a hero film where our consumer has the last word, saying, “I don’t wanna be you. I just want your boots”.

We created follow up films with Man UTD legends; Juan Mata, Jesse Lingard and Daley Blind activating our audience to show up to the theatre of dreams, and create their own spotlight.

Why strive to become the next Jesse Lingard, when you can become the first you?