Football is for everyone.

It doesn’t matter what race, sexuality, or beliefs you have, we’re all different.

But when it comes to the beautiful game, and we’re wearing our team’s colours, we’re all just fans, what else matters?

We worked with Barclays and Stonewall to create this campaign for Rainbow laces weekend. Speaking to LGBTQ+ Premier League fans from across the country, we created a series of videos where they spoke about football, and the experiences we all share through our love of the game, highlighting that when it comes to football, we’re all equal no matter what.

We also gave fellow fans an insight as to how they can make football more welcoming for all, which was supported by a social campaign, where we saw the likes of Joe Wicks and Captain Tom get behind the cause.

Note: I’m a fan, what else matters? was changed to A fan is a fan, no matter what due to sensitivities around the socio economic climate at the time.